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رقم التسجيلة
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40458
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نوع المادة
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Reference
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ردمك
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003022814x
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رقم الطلب
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REF
658.8 B724m
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شخص
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Boone, Louis EKurtz, David L
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العنوان
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Contemporary Marketing
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بيان الطبعة
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6th
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بيانات النشر
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Chicago - U.S.A, [U.S.A]: The Dryden Press, 1989.
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الوصف المادي
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1-122 : 20*25cm
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المحتويات / النص
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the contemporary marketing enviornment - marketing: its environment and role in society - marketing planning and information - product and service strategy - pricing strategy - distribution strategy - promotional strategy.
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المواضيع
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Management
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